There is an opportunity here for advertisers that are implementing local internet marketing strategies to reinforce their message to the potential customer by using some pretty cool display features on YouTube, or within the vast display network. As the user gathers information they may come back to Google to gather more information. This process may repeat several times.
For local and small businesses that want to implement branding and awareness campaigns, huge opportunities exist during this loop to capture attention and reinforce a message or a brand name with a potential customer who is actively email list collecting information. Research has shown that television is the biggest driver of online search, in fact 67 percent of internet users have gone online to search for a product advertised offline, as users are exposed to offline messaging they will use.
Google to learn more about a product or service they may have encountered through another medium. This is how Google adds value to offline advertising and is such an important part for local internet marketing. Applying consistent integrated cross media campaigns will generate a higher return. The value of search does not just end in online clicks and conversions. Consumers use Google to research their purchase decisions in fact, 89 percent of consumer's research products online, and 63 percent make their purchase offline.