Your customers better and to identify emerging trends and "submerged" opportunities. Shaping products and services based on the real needs and requirements of the target will boost sales and establish a solid relationship capable of resisting over time. Back to index The importance of context in predictive analytics Contextual marketing can come in very handy for predictive analytics. Contextual marketing (contextual marketing) aims to provide highly personalized content by offering messages and ads that can be perceived as relevant to the individual customer. This type of approach has the ambition of reaching the target in real time by adapting to the target context. A Salesforce survey found that 64% of customers today.
Expect real-time brand interaction . Timing is the mobile number list watchword. Integrating contextual data with predictive analysis means knowing more about the context in which customers live and move, including every habit and aspect of their daily life. Operating a contextual marketing analysis by means of direct behavioral observations allows organizations to exploit the environment of the target audience to predict and model winning solutions. Predictive analysis and contextual marketing both aim at building a real-time relationship with the customer : the first by building models on the basis of estimates, the second by recovering the material from the context for the construction of the estimates themselves.
Back to index Pros and cons of predictive analytics in marketing Predictive marketing has advantages and limitations. Let's start with the analysis of the advantages. The benefits of predictive marketing are transversal Predictive marketing primarily impacts growth and sales , but it doesn't do just that. Being able to predict marketing trends across different c. So here's how predictive analytics can influence business strategies on different marketing channels. Streamline the website Is your website static and not very interactive? Would you like it more personalized and dynamic? Take advantage of the opportunities offered by artificial intelligence applications to boost conversion capabilities. Modify your site so.