The function (service) of leaving after use, you can think of the applet that Zhang Xiaolong spent a lot of time tinkering with, and you can also think of WeChat payment, various payments, and various scans. In fact, these functions (services) that can greatly improve the convenience of users' lives are actually the parts that have the greatest impact on individual lives, because they actually play an indescribable role in reconstructing the shape of the entire society. . Township governments in 18th-tier cities have also issued their own service numbers to take over the business, and the aunts who sell vegetables have all put up WeChat payment QR codes...
In general: instant messaging builds the underlying relationship chain of the entire WeChat, which determines the stickiness of WeChat, the function of leaving after use determines the frequency of opening WeChat, and the content Buy email list consumption supply of WeChat determines the length of time users stay on WeChat. The three of them embraced growth, allowing Tencent to have endless high-quality traffic, detonating one game after another, to support startups to thrive (shou ge gu quan), and inserting Moments ads to monetize. Yes, although the direct monetization of WeChat is very small, the traffic generated by it is the cornerstone of Tencent's rush in the mobile Internet era.
How WeChat is undermining its power from the inside No matter how genius-like ecological ideas, as long as there are not many participants and the third party does not work, in the end, they will all jump around! Different from Facebook's product matrix, WeChat is betting all its treasures on the super APP of WeChat. Of course, we should realize that no matter any social product has its life cycle. WeChat has been in existence for 7 years now, and in the eyes of many people, it is in its prime. If WeChat is like an onion, it is peeled off layer by layer.