With the development of artificial intelligence technology, voice search has gradually become a popular trend, which greatly facilitates many people who cannot use text input. In a Webmaster Central discussion, Google's John Mueller answered a question about optimizing content for voice search. John gives advice on what content types are appropriate and what aren't. He also cautions against over-optimization and provides an example of what might be considered spam.
Google recently launched Google Assistant for speakers and cars, which will display information on the screen. Google recently sent a notice to publishers on how they can make their content more discoverable by the Google Assistant. While currently limited to certain types of content, like news, recipes, and podcasts, it's not unreasonable to expect Google Assistant to expand to other types of content. Knowing how to get Google Assistant to optimize your content is therefore an important consideration for search marketing in 2018.
Using Structured Data
At the Pubcon Las Vegas email list conference last November, Gary Illyes encouraged publishers to incorporate structured data into their sites as Google rolls out new features that can use structured data in 2018 . Making the content's voice assistant friendly could be one of them.
John Mueller suggests that you can do anything to convey a description of what pages are helpful, especially when it comes to structured data.
"I think it's complicated because from Google's point of view, all we have to do is understand your pages and figure out what types of voice queries match those pages. So if you tell us more about this page , which can help us use structured data on our pages.”