Organic traffic, also called organic search traffic, refers to the visitors who come to your website via the non-paid search results from a search engine (e.g., Google, DuckDuckGo).
To take advantage of the organic traffic potential from search engines, you need to publish content based on search demand and the business value of a particular topic (the so-called SEO content).
That way, whenever someone searches for a solution via a search engine, they will find your content and, consequently, your brand and product.
Here are the top reasons why you should join the majority of marketers who invest in creating SEO content to grow organic traffic:
SEO content can influence and even drive the entire marketing funnel.
Such content brings almost free, continuous traffic.
Compounding effects. A blog post written years ago can get you traffic now and into the future as long as you rank high.
How much your organic traffic grows depends more on content quality and creativity rather than budget.
The flywheel effect: Content marketing done right can be a self-reinforcing mechanism that helps you get results more easily as you go along.
Let me just add that this is not some hypothesis. At Ahrefs, we’ve been systematically developing search engine optimized articles and videos, and the articles alone bring us approximately 384K organic visits every month.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Overview data of Ahrefs blog
How to measure
We can recommend two types of tools here.
Firstly, measuring organic traffic is best done via Google Search Console (GSC). This is a free tool that gives the most accurate organic traffic data. GSC will show you the number of clicks coming from Google Search, Discover, or News. It’ll also show you the number of times your content has been displayed by Google (i.e., impressions):
GSC search results data of Ahrefs blog
While GSC does a great job of providing these simple metrics, it lacks features and data for comprehensive organic traffic analysis.
This brings us to other types of tools: SEO tools that fill the gaps of GSC, such as the free Ahrefs Webmaster Tools.
For example, while GSC will show you up to 1K keywords and up to 1K backlinks, Ahrefs Webmaster Tools will show you that and many more data points without any limits.