The KANO model is a tool invented by Tokyo Institute of Technology Professor Kano Noriaki to classify and prioritize user needs. The purpose Whatsapp Database of the tool is to identify the types of needs in order to improve the maximum satisfaction of users with limited resources. 1. Introduction of five types of KANO The KANO model is used to determine the satisfaction Whatsapp Database of the surveyed users. All services, products, needs, etc., the user's satisfaction can be summarized into five factors: necessary attributes, expected attributes, attractive attributes, indifference attributes, and anti-difference attributes. to attribute.
Required attributes A product must have a function. Without this function, the user's satisfaction will be reduced; but if this function is Whatsapp Database added, the user's satisfaction will not increase. For example, the chat function of WeChat, the short video function of Douyin, and the search function of Baidu are all necessary functions for products. From a higher Whatsapp Database perspective, most of the must-have attributes are important factors that attract users to use the product/function, so it is necessary to continuously consolidate the functions of the must-have attributes.
Expected properties For the functions that users want, the satisfaction of users will increase if the function is added, and the satisfaction of Whatsapp Database users will decrease if the function is not added. For example: the Yu’ebao function in the early Alipay and the content searched by Baidu are more accurate Many functions of expected attributes are used as expected standards after users have developed certain user habits on other products. As for the functions Whatsapp Database that are not currently on the market, users have not been exposed to and have not developed user habits, so most of them can be classified as attractive attributes. For a detailed explanation, see the notes below.