In the case of pinterest , the platform is used mostly by women between the ages ofand , which makes it really attractive for those who own businesses or companies dedicated to the field of decoration, wedding organization, beauty , fashion, cooking, gifts, maternity and other companies of interest to the female gender. If you are in some of them, you definitely have to open your profile on pinterest to boost your marketing and positioning strategy. Pinterest is more than a social network, it is also a search engine.
It is estimated that million users are active per month and at leastbillion searches are made monthly through pinterest , as well as % of its users claim to have made purchases through the executive email list platform. Without a doubt, they are very interesting data that we cannot ignore. Its efficient search system has made it an effective and powerful search engine that shows filtered results based on the most popular searches. How can I drive my traffic from pinterest to my website? There are very simple ways to take advantage of that high traffic that we have on the social network to redirect it to our website and be able to monetize. In the first instance play around and find the right keywords , remember that pinterest is an excellent search engine.
From there, start describing your material with all the keyword combinations you can think of. Avoid writing descriptive and extensive paragraphs , opt for easy and simple sentences that adapt to how the user can search for you through the social network. For example, if you have a dog supplies store, you can place "Small dog food" instead of "Dog food". It is important that the label defines as close as possible to the product you are offering. On the other hand, add calls to action to the images and adapt them so that they can be viewed on mobile devices, since now users search more through their smartphones than through a desktop computer. It is certainly important to create a community, this apart from credibility will give you a good chance of future sales from loyal customers, but focus your efforts on increasing the number of repins publishing posts from other users on your own board to obtain greater visibility in search results, share inspiring, insightful, and helpful content.