Web content. Because the markup of Schema data Phone Number List specifies one or more elements we define on a web page, Google, Bing, and other search engine tracking bots will be able to more easily understand and categorize this information. And, in Phone Number List Google's case, use it to generate rich snippets. For example, if our business has multiple affiliates in different locations, we usually set up a page on our website to list those Phone Number List affiliates.
Also, if we included data markup with Schema in Phone Number List this page, we would be able to interpret each branch's data (location, contact info, etc.) and its relationship to the main brand. It should be noted that Google only uses a small subset Phone Number List of the Schema specification for its Rich Snippets. Therefore, not all data tagged with Phone Number List site schema will yield rich Google results.
What are the benefits of rich snippets for a website? In Phone Number List general, Rich Snippets provide a visual improvement over the traditional results of the SERPs. In many cases, allowing us to stand out from other results of the competition. In this sense Phone Number List , rich results should be more attractive to users and lead to an increase in our organic search CTR compared to Phone Number List other normal results.