Customers have developed the expectation C Level Executive List of having the same personalized experience in-store as they live online, i.e. being able to compare prices, research products, access coupons and promotions, or check reviews online. The new challenge that retailers must face today, therefore, is to be able to offer a digital C Level Executive List experience that is captivating even in the store. From this point of view, the Wi-Fi guest represents one of the enabling technologies of digital transformation , since it has enormous C Level Executive List potential that goes beyond the simple connection to the Internet.
Thanks to the guest Wi-Fi, retailers C Level Executive List can welcome their customers into the store with a welcome portal, accessible directly from the mobile terminal, in line with their own "image" and consistent in all stores. Retailers can also engage their customers through mobile terminals, displaying the latest offers in the digital showcase, promoting C Level Executive List loyalty programs, encouraging the use of the mobile app - for example by offering a Wi-Fi connection with a higher speed to those who they connect using the mobile app itself - or by administering C Level Executive List targeted surveys to know the tastes and preferences of customers.
Furthermore, retailers can C Level Executive List monitor the flow of customers, loyal or potential, within the store - for example to be able to evaluate the effect of a marketing campaign - or track their movements within the location and identify the most visited areas, also to strategically position the goods. This extremely important C Level Executive List information is detectable even if customers do not connect to the Wi-Fi network in the store, but have simply C Level Executive List activated the Wi-Fi module on their terminal.