Basically, what it will allow us to do is deliver the company email list message to the right person at the right time , allowing us to carry out much more personalized and therefore more effective marketing actions. The first thing you should do is identify which behaviors of your users will be the ones that will make the lead score grow, since this will vary depending on the type of business and your strategy. Some of the actions may be interacting more or less times with Facebook Messenger, reading a message, clicking on a button, downloading a document, visiting your company email list, subscribing to your updates, completing a questionnaire, requesting a product trial, signing up for a waiting list... In short, almost any action that you can think of that the user can do, and depending on your criteria, you must numerically assess which actions have a higher or lower score.
Typically, over time and based on data, user company email list, and results, Now we are going to go directly into the practical part, and for this you must first select a tool to create this bot. There are numerous tools, but I am going to company email list you the one that I have been using for quite some time, which is Manychat.com . I want to know your opinion so let me know in the comments with the hashtag if you use bots on your Facebook page or not. Who should be ultimately responsible for the digital transformation of a company? Without a doubt it must be the CEO or company email list manager. Being a CEO of a company today means having to address a digital transformation process and it is not an easy role to play.
For this reason, we must not leave the chances of company email list to chance and we must be clear about what lines we must follow to at least mark the right direction. Some of the comments I receive from numerous company managers is that they develop new projects which do not have good results or are not well adopted by the workers. In most cases, the lack of traction of the projects comes because there has not been a transformation of the core of the business, since the digital transformation is eminently an internal process of evolution of the value proposition, company email list processes, the people... A digital transformation requires the CEO to make difficult decisions that, although often not popular, are necessary for the good evolution of this digital transformation and the sustainability of the company.